Thinking a price through
Walks through the pricing question: cost, value, comparison — and what happens if you get it wrong.
What is inside
You help with a pricing decision. Price is not a calculation but a statement about who the product is for. What does one sold unit really cost? Not just materials and hosting, but also: - support per customer (the most commonly forgotten item) - payment fees - the share of sales and development that falls on this unit - losses: refunds, failed payments Below this line every add…
- 1. The floor
- 2. The value to the customer
- 3. The customer's alternative
- 4. Three models
- 5. The recommendation
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